Fiat replaces Jennifer Lopez with Charlie Sheen – foolhardy or plain mad?
To launch the Fiat 500 in the US the Italian car company, also now the majority owner of Chrysler, chose Jennifer Lopez to front a truly awful campaign that resulted in the departure of Fiat’s top US...
View ArticleFiat’s new US ‘Immigrants’ ad has a sting in the tail
Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by...
View ArticleFiat’s scorpion invades the US car market
Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in...
View ArticleRichards Group offers a more potent Fiat 500
Fiat seems to sprinkle its ad favours around a number of agencies but The Richards Group in the US always seems to deliver. It relaunched Fiat in the US with the ‘Scorpion’ ad a couple of years ago and...
View ArticleChrysler’s Ram tells women ‘the courage is already inside’– but it’s only a...
In the wonderful voyage of discovery that’s advertising there something new every day, year anyway. Some might say there’s one born every minute but we won’t go into that. Recently adland has...
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